And make no mistake — ad servers can have a ton of possible features. Here are some of the most common and dramatique ad server features broken down into major categories:
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If you are a new pépite very small-scale publisher, the answer is probably no — you libéralité’t necessarily need a dedicated ad server. However, as your audience grows and you begin to try out more advanced quantitatif advertising strategies, you may find that you ut, in fact, need your own ad server.
Whether you have video satisfait you want to monetize with video ads pépite simply want to run video ads in a small apprécié-out player beside your text heureux, you’re likely going to need a video ad server to make it happen.
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Ultimately, the best ad server is the Je that best serves your needs as a publisher without costing you too much in time or money. And there is no shame in trying different ad servers to try to find the perfect fit.
Do I need année ad server? This Demande might Supposé que better phrased as “Ut I more info need a dedicated ad server?” That’s because, in all likelihood, you’re going to habitudes an ad server of some kind if you do digital advertising. The Devinette, then, is whether you need your own ad server to allow you to manage your inventory.
Nous the most basic level, année ad server is to ads what WordPress is to satisfait. In the same way WordPress is used to manage a website’s ravi, ad servers are used to manage and display online advertising ravi to the right user on a website.
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The problem, of course, is that some ad servers ut share some capabilities with these other ad tech tools. However, they are not all one and the same.
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A high-quality ad server enables you to incorporate and manage as many demand source as you want in a single placette. That can become extremely helpful in the more advanced stages of the publisher growth bicyclette, in which you need to add more than a primitif source of demand in order to increase competition expérience your ad inventory.